How to Go Viral on Social Media: A Creative’s Guide to Getting Noticed
By Contagion Media
Going viral on social media isn’t just about luck, it’s about a strategic plan, authentic storytelling, and making content that truly connects with your audience. For artists and creatives, virality can open doors to new fans, clients, and opportunities you could never imagine. But how do you craft posts that hook viewers, inspire shares, and build momentum? Let’s break down the essentials.
Photo by Eugenio Marongiu | Adobe Stock
Understand What Makes Content Shareable
Virality starts with shareability. People share content that makes them feel something — whether it’s inspiration, amusement, surprise, or even curiosity. As an artist, think about how your work can evoke these emotions and connections. Does your post tell a story? Show a transformation? Offer a unique perspective? Content that is relatable and resonates deeply is more likely to be shared and spread.
Hook Your Audience Fast
Something to keep in mind throughout the process: attention spans on social media are short and the number of content posted daily increases with time. You have only seconds to catch someone’s eye before they scroll past. Use striking visuals, bold headlines, or intriguing captions that tease a story or valuable tip. Whether it is a carousel of images showing unique insights or bold visuals with a storyline that stops users mid-scroll, make your first impression count.
Leverage Trends Without Losing Your Voice
Jumping on trending hashtags, sounds, or challenges can boost visibility, but don’t sacrifice your authenticity just to follow the crowd. Find creative ways to put your unique spin on trends that align with your brand and art style. This balance keeps your content fresh while maintaining your genuine voice. While virality is a great goal, 100,000 views from potential fans are much more valuable than 5 million views from an audience who does not engage with your work.
Photo by kinomaster | Adobe Stock
Create Content Tailored to Each Platform
Different social platforms have their own features, focal points, and audiences. For instance, Instagram favors eye-catching images and Stories, Youtube thrives on long-form, engaging videos, and Threads is great for witty or thought-provoking text. Tailor your content format and messaging to fit on the platform you are posting to maximize engagement and overall reach.
Encourage Engagement to Boost Reach
Social media algorithms favor content that sparks interaction and keeps users on the platform as long as possible. Encourage your viewers to comment, share, follow or tag friends on posts you publish. Ask questions, run polls, or invite your audience to watch more content on the behind the scenes of your creative process. Think creatively so you can stand out. The more engagement your posts get, the more your creations will be shown to new viewers, fan, and potential clients.
Be Consistent and Patient
Going viral often doesn’t happen overnight. It requires consistent posting, learning from what works, and adapting your approach regularly. Keep sharing your art and stories daily, and over time, your audience and brand presence will continue to increase. Consistency with quality means increased chances of a viral hit — along with a rise in your loyal fanbase and clientele. Patience will keep you motivated rather than being obsessed over the results.
Photo by Yuri Arcurs | Dreamstime
Turn Viral Moments Into Lasting Growth
If a post takes off, don’t stop there. Engage with new followers, share related content, and consider offering something special like a downloadable resource or a vlog sharing your process. Use the momentum to build deeper connections and convert views into meaningful opportunities. Considered channeling F.O.M.O (fear of missing out) into your content to engage the audience on a deeper level. By making your fans feel included, you will convince them to become more involved with your brand, leading to more fans, conversions, and income.
Ready to Boost Your Social Media Presence?
When posting online, your visuals are your first impression and can be a key factor in building your brand. Whether you are launching a new project or just refreshing your brand, professional photos and videos can make all the difference. Book a photoshoot with Contagion Media today and start creating share-worthy content that captures your unique vibe and helps you go viral.
Edited by KBR on June 25, 2025
