Interview with Lousy Rich Founder Breazy (Breanna Rose Skoon)
KBR and Leslie Knox of Contagion recently spent time with Breazy (Breanna Rose Skoon) during the Lousy Rich collaboration editorial shoot, where they also filmed a mini documentary around the brand and the ideas behind it.
At its core, Lousy Rich started with a simple thought. What does it look like to create something that feels expensive without needing to be excessive about it? The phrase itself points to “exaggerated wealth,” but the meaning behind it ends up being more about intention than appearance.
Modeling by ALEXIA, Makeup by Chantel Hardison, Photo by Leslie Knox | Contagion Media
So it is not only Lousy Rich to spend well, but also to be healthy. That idea carries through every detail of the line. The packaging is biodegradable, and the products themselves are vegan, cruelty-free, and clean, with no parabens, reflecting a commitment to creating something that feels both elevated and responsible.
There is also honesty about the process itself. The underlying thread in her approach is resilience, stemming from her start in the industry and the process it takes to get there. Breazy says, “Along the way, there are hard times, there are easy times. It’s always about getting back up.”
Photo by Leslie Knox | Contagion Media
The documentary also highlights the launch of Breazy’s new gel brows, marking another step forward for the brand as it continues to grow into itself. You can shop all Lousy Rich products at LousyRich.co, not .com.
For brands looking to tell stories in a more honest, visual way, Contagion Media works with creators and founders to turn these moments into mini documentaries that feel real, not overproduced, and help people actually connect with what you are building.
Edited by Marquez Rodriguez on April 16, 2026
