Lousy Rich: From Fashion to LIPS
By Lea Byrnes
Lousy Rich LLC is pivoting from fashion to LIPS! Founder and creative director of Lousy Rich LLC, Breanna Rose Skoon (Breazy), is creating a stir with her new lip line, Lousy Rich LIPS. Her fashion line, which began in 2013, features clothing and jewelry designs that are edgy and chic, and made with high quality materials. The Lousy Rich LLC journey began when Breazy decided to hand-make jewelry for herself and her bridesmaids at her wedding. After earning her degree in fashion, she decided to embark on clothing design too. Lousy Rich LLC was born!
Photo by Chelsea Frank @chel_frank & Joseph D Tran @josephdtranphoto
As the company continued to blossom, Breazy went back to school at Arizona State University (ASU) for a second degree. She earned a Bachelor of Applied Science with a focus in business and marketing. In 2020, still passionate about fashion design, but wanting to expand into the beauty world, Breazy created Lousy Rich Lips. This beauty line features lipsticks and glosses made with a vegan, paraben-free formula. Lousy Rich LIPS come in an array of luxurious, rich colors. About the new line, she says excitedly, “My new product extension of Lousy Rich LIPS is clean, cruelty-free and has biodegradable boxes to help keep us and our planet healthy!”
Photo of Breazy (Breanna Rose Skoon)
In addition to being a fashion designer, Breanna Rose is an actress, model, and host for various fashion shows and red carpets. Her own brand, Lousy Rich LLC, debuted on the runway of Phoenix Fashion Week 2015 and was featured in New York Fashion Week (NYFW) 2016. Showcasing her designs on the NYFW Plitz catwalk was her proudest moment as an artist. About her other fashion endeavors, she says, “I was on the Board of Directors for 6 years with FGI Arizona Chapter, a fashion non-profit. I design, create sets, produce music videos, and sew clothing.” Breazy is a past alumni of Phoenix Fashion Week, collaborating in 2020 and offering marketing and promotions brand product discounts; the proceeds from this collaboration went to pandemic PPE relief for hospitals. Breazy has helped push Phoenix fashion and her community forward with her innovative and modern designs.
After expanding her business in other states, like Nashville and California, she is thrilled to be back in the valley of the sun. Those wanting access to her fabulous, cruelty-free and eco-friendly lip products, can now find Lousy Rich Lips in local stores and salons in Phoenix. Expect to see her line in more stores in the future, as she continues to expand in the Phoenix area!
Photo by Joseph D Tran @josephdtranphoto
Breazy also serves as inspiration for others wanting to follow their dreams. “Believe in your dreams, don’t give up, and be nice to yourself. Anything worth having takes dedication and resiliency.” There is no doubt that the hard work and dedication shows through each one of the Lousy Rich designs. Shop now, and as Breazy says, “Make it a Lousy Rich day!”
