Exploring the Junovxrse: A Conversation with Juno Moss
By Natalie Wheeler
Blending worlds is second nature to Juno Moss. As both a musician and the creator of media platform Karisma Collective, she moves fluidly between documenting artistry and embodying it. Her work is rooted in intention—an ongoing dialogue between storytelling, self-expression, and community. In this interview, Juno reflects on her evolution, the emotional landscapes that inform her work, and the vision behind the universe she’s building.
Photo of Juno Moss by KBR | Contagion Media
Where Music Meets Media
Juno’s creative path began the moment she realized she wasn’t content with simply making art—she wanted to understand it. “Music and media intersected for me the moment I realized I didn’t just want to create art, I wanted to understand it, document it, and uplift it,” she says. Working alongside other artists, covering stories, and studying the industry sharpened her ear, strengthened her voice, and taught her how to communicate emotion, intention, and perspective.
This dual lens became the foundation of Karisma, her media platform known for heart-forward storytelling and spotlighting emerging voices. As she puts it, music and media are “different branches of the same creative tree,” each informing and fueling the other. Being a musician keeps her grounded in the emotional truth of artistry, while Karisma keeps her connected to new sounds, stories, and perspectives. “Both sides fuel each other; they make me a better artist and a better storyteller,” she explains.
The Birth of Karisma
Juno launched Karisma in 2020 with a clear purpose: “I wanted a space that felt authentic to the creative community… a place that highlights artists who might be overlooked, misunderstood, or ahead of their time.”
For her, music and media aren’t competing identities—they’re interconnected forces. Karisma is built on authenticity, individuality, and heart, reflecting the spirit she brings to her own music. “It started as a vision that grew into a whole entity,” she says, “and being a musician helps me understand artists on a deeper level, which informs every story we share.”
Y.N.A.P. Cover Art, Image by KBR | Contagion Media
Finding Her Voice as an Artist
Juno’s musical awakening arrived when she embraced vulnerability over performance: “I realized I had something to say musically when I started writing from a place of truth instead of performance.” That shift opened a new artistic chapter—one where her southern roots, soulful melodies, and emotional honesty converge.
Her sound has evolved from simple expression into intentional storytelling, blending lyricism, soul, and experimental influences. She often revisits themes of self-worth, emotional honesty, healing, and the complex dynamics of relationships, exploring love, light, and darkness as symbols of life.
Choosing Purpose Over the Familiar
At a defining crossroads in her career, Juno had to choose between familiar industry roles—journalist, A&R, media personality—or fully stepping into her artistic identity. “The easy choice would’ve been to keep playing the roles people were comfortable seeing me in. But the true choice was honoring the artist in me and giving myself permission to grow beyond the box.”
Choosing the latter required risk, but it allowed her to embrace the creative life she envisioned and align fully with her artistic purpose.
Transforming Experience into Art
Her musical world is undergoing exciting evolution. Her upcoming track Y.N.A.P. carries deeply personal resonance: “It came from emotional experiences with people who weren’t as peaceful as they claimed to be, but I approached it in a light, vibey, almost playful way. It represents growth for me—taking something painful and transforming it into something empowering.”
Photo of Juno Moss by KBR | Contagion Media
On the media side, she’s expanding Karisma with a transformative vision and rebrand slated for 2026. As she explains, it’s about “building a world that reflects my voice, my taste, and the community I want to see flourish,” creating a space that is both authentic and aspirational.
Amplifying Voices
Juno has built a reputation for highlighting unique, fearless perspectives. “Energy is everything—if someone has a perspective that feels fresh or fearless, I want to highlight it,” she says. The Karisma universe is grounded in authenticity and individuality, and she chooses stories and artists that move her emotionally, whether through lyricism, personality, storytelling, or presence.
Challenges and Leadership
Navigating both music and media as a woman hasn’t been easy. “I’ve had to stand firm in my voice and advocate for myself in ways that weren’t always comfortable,” she reflects. Those experiences taught her resilience, self-trust, and how to move with intention. They also shape her leadership, inspiring her to create space for other women and underrepresented voices.
What She Hopes Her Work Leaves Behind
Across every form her creativity takes—songwriting, storytelling, curating—Juno’s purpose remains rooted in connection. “I want people to feel seen, understood, and inspired. I want my work to remind people that vulnerability is strength, and that their experiences, even the messy ones, have value.”
Her artistry isn’t just about expression—it’s about creating spaces where authenticity is celebrated and community is centered. Whether she’s writing a song, building the Karisma universe, or amplifying voices that deserve to be heard, her work is guided by the same core belief: creativity is most powerful when it’s honest.
Together, these pieces form the fuller picture of who she is—an artist shaping her own narrative while helping others shape theirs.
Edited by KBR on December 23, 2025
